Welcome to Your New Keg Room Resource

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Keg rooms need to be well-organized, clean, and efficient. At the end of the day, a good website needs to be the same. That’s why we’ve created the new Cooler Concepts website at kegracks.com to better serve our customers with valuable information to help make their beer programs as profitable as possible.

Nearly 30 years ago, our founder dropped a keg on his toe, and in the midst of the red face and curse words, he decided to found a company to help make walk-ins less dangerous. Today, that company continues as strong as ever, but what’s changed -- especially during the last year -- is how people educate themselves and ultimately decide on the right solutions.


HubSpot Video


As you’ll see throughout the pages of this site, especially as we create valuable and educational content in the future, Cooler Concepts is dedicated to helping our customers solve the challenges that need to be solved in order to operate as efficiently as possible.

We all know beer and beverage programs are often the most profitable in any type of foodservice operation, so we believe it’s important to treat them that way. We invite you to explore our site to learn more about the “why” behind great keg organization, and then we’ll introduce you to some of the “happy campers” we work with that use Cooler Concepts keg racks today.

Over the course of nearly 30 years, we’ve never had a customer make a claim on a warranty, and we plan to keep it that way.

Help us help you.

We know about all the challenges restaurants and foodservice operators face when it comes to draft beer, but we also know not all of them directly apply to you. Please take a few seconds to tell us what matters to you, and we’ll be sure to keep your needs in mind as we create educational content in the future.

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