The Profitability of Craft Cocktails on Tap

Cocktails on Tap

Are you looking for a way to grow your restaurant, bar, or brewery? If so, you understand the importance of having alcohol you can serve quickly, including draft beer. But have you ever thought about having craft cocktails on tap?

With customer expectations rising quickly, you must meet their varied expectations to place your establishment in the best position to grow. Craft cocktails can help you do exactly that. What are some of the benefits of having craft cocktails on tap, and how can you maximize craft cocktails in your establishment?

The Benefits of Having Craft Cocktails on Tap

Cocktails served from kegs are a trend that's on the rise. As with beer, cocktails in kegs allow operators to serve higher volumes of a popular beverage without hand mixing every ingredient. Cocktails on tap are mixed together in the keg and not in the glass. Using an agitator built into the keg itself, the cocktail mixture is in constant motion, preventing the separation and settling of ingredients. This results in a consistent, quality cocktail with just the pull of the tap.

Imagine having your employees mix up to 10 gallons of a cocktail in just a few minutes compared to the amount of time it takes mixing the same amount by hand!

If you decide to invest in craft cocktails you can have on tap, there are several benefits you might enjoy. These include:

  • Improved Profitability: Numerous bars and restaurants charge anywhere from $10 to $20 for a solid cocktail. This is significantly more than you might charge for a craft beer or a glass of wine. Better profit margins will allow you to grow your restaurant and expand your footprint.
  • Quicker Service: How long does it take you to make a cocktail behind the bar? If you want to serve more drinks and generate more revenue, you must find ways to expedite your service. Having craft cocktails can help you do exactly that. 
  • More Variety: You probably already have a lot of beer and wine options available; however, mixed drinks are popular as well. You can expand the variety you have at your establishment by having craft cocktails on tap.
  • Better Customer Satisfaction: Ultimately, all of this comes back to customer satisfaction. Having craft cocktails creates more options and faster service, which leads to better customer satisfaction. 

These are just a few of the many benefits of having cocktails on tap. What are a few examples of popular craft cocktails you may want to serve? 

Popular Options for Craft Cocktails on Tap

Everyone has different preferences, and you need to think about the cocktails that are worth having on tap. A few examples of popular craft cocktails include:

  • Vodka Lemonade
  • Old Fashioned
  • Martini
  • Mojito
  • Rum Punch
  • Pina Colada
  • Rum and Coke
  • Cosmopolitan

If you are unsure of what cocktails you want to have on tap, you may want to talk to some of your customers to see what they prefer. Or, you may want to take a look at your receipts to see what your most popular cocktails are right now. 

The Importance of Having a Clean Keg Room

As you try to add cocktails to your taproom, you must make sure you keep your Keg Room clean. A few reasons why you need to keep your keg room clean include: 

  • Safety: Your bar or restaurant probably gets busy, particularly during happy hour. When people are rushing through the keg room, you need to minimize the chances of someone getting hurt. This means keeping it clean. 
  • Inventory: You also need to track your inventory. You need to know when you must buy more ingredients. 
  • Regulations: Finally, you need to follow all regulations related to bars and restaurants. Keeping your keg room clean will help you do exactly that. 

Get the most out of your craft cocktail kegs with the help of Cooler Concepts.

Customize Your Walk-In Cooler with the Help of Cooler Concepts

If you want to maximize your craft cocktails on tap, then you need to customize your walk-in cooler. A few benefits include:

  • You can arrange your supplies and ingredients to meet your needs.
  • You can maximize your storage area.
  • You can save energy and reduce your maintenance, helping you save money.

Customize your walk-in cooler today with the help of Cooler Concepts! Contact us today to learn more about how we can help you! 

Cooler Concepts Custom Keg Racks

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